Lighting & Home Decor · Case Study

How a Lighting & Home Decor Business Improved Its Local Rankings

A four-generation lighting showroom went from ranking for half its local pins to 100% — and multiplied its top-position pins by 5×.

ClientLighting & Home Decor Business LocationStaten Island, NY Timeframe4 weeks
100%
Of pins now ranking (up from 51%)
More pins in top positions
+12
Better average local position

Recorded in 4 weeks with the ScaleAbility system.

The opportunity

With a legacy spanning four generations and over 20 luxury home and commercial lighting showrooms, this client delivers high-end, custom lighting solutions at budget-friendly prices — helping customers renovate or decorate without overspending.

Located in the highly competitive area of Staten Island, New York, the goal was to boost local discoverability and search-result rankings across the showroom’s core product keywords.

What we did

  • Added weekly Q&A posts to the Google Business Profile using our AI agent (up to 40 posts/week during the experiment).
  • Used map pins to represent nearby locations and tracked movement with a local-SEO heatmap.
  • Targeted multiple product keywords to widen local coverage.

Before After

Keyword · “fans”
51%
Before
100%
After

Share of local map pins ranking for “fans”

Before

The client initially ranked for 51% of the pins.

After

After 40 Q&A posts/week for 4 weeks, the client now ranks for 100% of the pins, with 71% achieving good or medium rankings.

Keyword · “hugger fans”
Before

The client initially ranked for only 8% of the pins.

After

After 30 Q&A posts/week for 3 weeks, the client now ranks in top positions for 38% of the pins — 5× more top-position pins.

“We’ve made incredible progress.”

— Lighting & Home Decor Business, Staten Island

Services delivered

Local SEOGoogle Business Profile Q&A optimisationAutomated SEO (AI agent)

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