Chiropractic & Wellness · Case Study

How a Chiropractic Centre Enhanced Its Local Presence

A chiropractic centre with 40+ years of experience improved 97.44% of its local search pins in just three weeks.

ClientChiropractic Centre LocationLocal market Timeframe3 weeks
97.44%
Of local search pins improved
+12
Better average local position
41%
Of pins now in top positions

Recorded in 3 weeks with the ScaleAbility system.

The opportunity

The client is a chiropractic centre with over 40 years of experience, focused on identifying and treating the root causes of pain. They have expanded their team to include several registered massage therapists and a registered acupuncturist.

The objective was to enhance local discoverability and improve search rankings for the keyword "chiropractic center" across the surrounding area.

What we did

  • Ran a structured experiment adding 6 Q&A posts per week for 3 weeks on the Google Business Profile using our AI agent.
  • Used map pins to represent nearby locations and recorded movement with a local-SEO heatmap.
  • Automated the SEO workflow so the practice team could stay focused on patients.

Before After

Keyword · “chiropractic center”
15%
Before
97%
After

Share of local map pins where the practice ranks

Before

The client initially ranked for only 15% of the pins.

After

After the AI agent, the client now ranks for 97% of the pins — with a large share reaching top positions.

“The results are remarkable, going beyond what we had anticipated.”

— Chiropractic Centre

Services delivered

Local SEOGoogle Business Profile Q&A optimisationAutomated SEO (AI agent)

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