847% isn’t a slide. It’s an account you can read.
The three numbers above didn’t come from a projection deck. They came out of a real Google Ads account, a real Google Business Profile, and real page-one rankings — all on our founder’s Sacramento company, Discard. Here’s the actual machine behind the growth.
The booked-jobs engine — paid
Google Ads was the throttle behind that 847%. Pull four straight months of the real account and you can watch the engine scale — booked-job conversions climbing from roughly 205 toward 300 as we fed it more budget, with the cost per job rising as volume did. That's the trade every operator makes when they choose growth over a vanity-cheap number.
The same account, four consecutive months — read down the Conversions column:
Every one of those months cleared 200+ booked jobs in the $33–$47 cost band — and paid was only half the machine. Compounded across a year and stacked on the organic engine below, that is where an 847% number actually comes from.
The organic moat — SEO & Maps
Ads are rented attention; rankings are owned. Earning page one across the service area is what let Discard stop renting leads from aggregators entirely.
Paid and organic pulling together is how a single-truck operator became a multi-truck company with zero dependency on lead-aggregator platforms. This is the system we install — see the channel deep-dives for Google Ads, SEO and Google Business Profile.
